Strategic Concept for Discussion
SOMETIMES ACROSS THE COUNTRY.
50% of travelers will spend more on experiences this summer than on shopping. CME is already building those experiences.
Source: Paysafe Experience Economy Report 2026
Source: Paysafe Experience Economy Report 2026 — Summer Travel (n=4,500 consumers, 7 countries)
91%
OF TRAVELERS PLAN TO TRAVEL THIS SUMMER
Paysafe 2026
50%
WILL SPEND MORE ON EXPERIENCES VS. SHOPPING
Paysafe 2026
80%
SAY SEAMLESS DIGITAL PAYMENT IS ESSENTIAL
Paysafe 2026
42%
TOP SPEND CATEGORY: EXPERIENCES & ACTIVITIES
Paysafe 2026
34%
PLAN TO SPEND MORE THAN LAST SUMMER
Paysafe 2026
18%
CITE EVENTS & FESTIVALS AS PRIMARY TRAVEL DRIVER
Paysafe 2026
Travelers are not asking for more content. They are asking for more meaning. They are spending money to feel something — and culture is the most direct path to that feeling.
CME is already building what travelers are already paying for.
THESE AREN'T SIDE EFFECTS OF TRAVEL.
THEY ARE OFTEN THE REASON FOR IT.
WE ARE BUILDING CULTURAL EXPERIENCE INFRASTRUCTURE.
CREATIVE INFRASTRUCTURE
EXPERIENCE INFRASTRUCTURE
PRODUCTION INFRASTRUCTURE
COMMERCIAL INFRASTRUCTURE
PUBLIC / CIVIC INFRASTRUCTURE
MEDIA INFRASTRUCTURE
THE CONSUMER SHOULD EXPERIENCE THE CULTURE.
NOT THE COMPLEXITY REQUIRED TO DELIVER IT.
CME MANAGES THE COMPLEXITY.
FL
Florida
Private destination experience — Miramar Beach
TN
Tennessee
Clarksville · Memphis · 901Day
CA
California
Private destination experience — San Diego
Future event locations are supported through the CMS.
Large Live Cultural Experiences
Southern Soul Lovers Tour
City + Culture
901Day Concert
Culinary + Music
Southern Soul Brunch Experience
Private Destination Experiences
Miramar Beach · San Diego
Corporate Experiences
National private-sector work
Public / Government Experiences
Government and civic environments
Media + Storytelling
Interviews · Recaps · Artist stories · Behind the scenes
$148,728
TOTAL EVENT REVENUE
1,921
TICKETS ISSUED
239
VIP ADMISSIONS
$33,460
VIP REVENUE
41.1%
NET MARGIN
$61,108
NET OPERATING RESULT
$148,728 represents total event revenue (TicketWeb face-value + Cash App door). Net operating result of $61,108 is after listed event costs of $87,620. This is event-level financial reporting, not CME company revenue.
TICKET MIX
$30,000
500 units
Early Bird
$37,368
472 units
Early Entry
$45,150
645 units
Regular GA
$33,460
239 units
VIP Access
$1,150
23 units
Line Dancer GA
GEOGRAPHIC FOOTPRINT — PLACER AI DATA
THIRD-PARTY VERIFIED · CLARKSVILLE PARKS & RECREATION~1,500
CELL PHONES DETECTED IN EVENT SPACE
700+
ATTENDEES TRAVELED 50+ MILES
3 STATES
TN · KY · IN MARKET DRAW
STATE SHARE: Tennessee ~71% · Kentucky ~13% · Indiana ~4%
Placer AI data provided by Amanda Pitt, Clarksville Parks & Recreation, September 2, 2026. Cell phone count is a proxy for event footprint, not a definitive attendance count.
VISIT CLARKSVILLE · Visit Clarksville indicated potential interest in a sponsorship or partnership for a future event — CME-provided.
LATE-CYCLE DEMAND SIGNAL
Final 8 days: +151 paid units, +$11,272 revenue. Final 24 hours: unit velocity accelerated sharply. Late-cycle demand is a structural characteristic of this market.
OWNED AUDIENCE ASSET
933
UNIQUE BUYER EMAIL ADDRESSES
1,065
UNIQUE ORDER IDs
The Clarksville transaction data creates a reusable CRM audience for future CME/T+L activation — segmented by ticket type, city/state, and purchase timing.
BEHIND THE EXPERIENCE
Talent names from CME final closeout report. Operational coordination details are CME-PROVIDED HISTORY.
700+ PEOPLE DROVE MORE THAN 50 MILES FOR THIS EXPERIENCE. THAT IS WHAT CULTURAL INFRASTRUCTURE LOOKS LIKE.
901Day demonstrates the intersection of: Music · Memphis identity · Artists · Community · Media · Civic pride · Local culture
No attendance, revenue, government endorsement, sponsorship, or ownership is represented.
This format demonstrates how Southern Soul can move naturally into resorts, hotels, vacation destinations, conferences, corporate events, weekend travel, and member experiences.
MIRAMAR BEACH, FLORIDA
Approx. 100 invited guests
Featured CME artist: Anthony Q
SAN DIEGO, CALIFORNIA
Approx. 100 invited guests
Featured CME artist: PMRnB
No revenue, guest demographics, net worth, property values, or celebrity attendance is represented.
FROM TENNESSEE TO FLORIDA TO CALIFORNIA, CULTURE TRAVELS.
Premium inline player. No automatic sound.
IT IS MUSIC. BUT IT IS ALSO:
MUSIC
CULINARY
FASHION
MOVEMENT
TRAVEL
COMMUNITY
CREATOR ECONOMY
A rapidly expanding music and cultural movement — not represented as the fastest-growing genre unless supporting research is entered into the CMS.
The opportunity is not to manufacture Southern Soul. It is to build better infrastructure around it.
THE OPPORTUNITY: CONNECT THE ECOSYSTEM.
CME IS BUILDING
THE CONNECTION LAYER.
CREATORS
CME — CULTURAL EXPERIENCE INFRASTRUCTURE
CONSUMERS
OUTCOMES
CREATORS CREATE THE CULTURE. CONSUMERS CREATE THE DEMAND. CME BUILDS THE INFRASTRUCTURE BETWEEN THEM.
The goal is not simply to monetize culture. It is to build infrastructure that allows cultural participation to create recurring value for creators, consumers, destinations, and communities.
TRAVEL + LEISURE
CAPITOL MINDS
T+L helps create access to destinations. CME helps create culturally authentic reasons to experience them.
~797K
VACATION-OWNER FAMILIES
PUBLIC SOURCE
280+
VACATION-CLUB RESORT LOCATIONS
PUBLIC SOURCE
~3.3M
RCI MEMBERS
PUBLIC SOURCE
~3,600
AFFILIATED RCI RESORTS
PUBLIC SOURCE
Verify all current numbers against official T+L sources before publication. Reference official T+L materials on music-fueled travel / Gig-Tripping without implying CME has access to these customers.
CONCERT MODEL
EXPERIENCE MODEL
WE ARE NOT JUST BUILDING THINGS TO ATTEND. WE ARE BUILDING REASONS TO GO.
CME PRIVATE
Premium invitation-only destination experiences.
CME BRUNCH
Culinary + music + social hospitality.
CME LIVE
Large-format ticketed cultural experiences.
CME WEEKENDS
Multi-day destination experiences.
CME RESORT
Repeatable hospitality programming.
CME EXECUTIVE
Corporate and executive experiences.
CME CIVIC
Public-sector / city cultural programming.
CME CULTURE LAB
Locally authentic experience development.
Working product architecture concepts — not registered trademarks or existing T+L products.
SOUTHERN SOUL BRUNCH
Daytime culinary + music.
SOUTHERN SOUL AFTER DARK
Premium evening entertainment.
SOUTHERN SOUL WEEKEND
Multi-day destination package.
SOUTHERN SOUL PRIVATE
Invite-only premium experience.
SOUTHERN SOUL LIVE
Large-format cultural event.
SOUTHERN SOUL + SOUL FOOD
Chef + artist pairing.
URBAN COWBOY EXPERIENCE
Fashion + music + hospitality.
SOUTHERN SOUL VIP
Premium access + artist interaction.
SOUTHERN SOUL CORPORATE
Executive / customer programming.
SOUTHERN SOUL CITY SERIES
Civic / destination activations.
239
VIP ADMISSIONS
$33,460
VIP SALES
PEOPLE DON'T ONLY PAY FOR A BETTER SEAT. THEY PAY FOR:
People don't only pay for a better seat — they pay for access, scarcity, and memory. This connects directly to premium hospitality.
DISCOVERY
FUTURE DEMAND
Destination marketing · Artist amplification · Brand content · Member engagement · Social storytelling · Future event promotion
CME does not currently track all metrics. This is a future experience-intelligence opportunity.
CME's model should create opportunities for the people and businesses responsible for producing local culture.
PAST
Global music heritage.
PRESENT
Southern Soul · R&B · Food · Creators · Culture · Entrepreneurship.
FUTURE
A potential flagship market.
3441 Airways Blvd, Memphis, Tennessee
CME
Potential cultural programming engine.
Snipes Solutions / SOS ecosystem
Potential technology / infrastructure layer.
Travel + Leisure
Potential future hospitality/travel collaborator.
T+L does not own, operate, finance, manage, brand, or approve Airways.
THE EXPERIENCES ARE BEING DEVELOPED NOW. AIRWAYS COULD EVENTUALLY BECOME THEIR FLAGSHIP HOME.
POTENTIAL MARKETS
Target: 75–150 invited guests
ILLUSTRATIVE EXPERIENCE
Should we do it again?
Where?
For whom?
At what scale?
Under what commercial model?
DAYS 0–30
ALIGN
DAYS 31–60
DESIGN
DAYS 61–90
DELIVER
ONE EXPERIENCE. ONE MARKET. ONE DATA SET. THEN SCALE WHAT WORKS.
The objective is not to extract culture from communities. It is to build infrastructure that allows the people creating the culture to participate in the economic value created around it.
CME IS ALREADY OPERATING INSIDE THIS CONVERGENCE.
OFFICIAL EVENT PROMO
ANTHONY Q: LIVE IN MEMPHIS — 6 Shows + Creator Classes
SATURDAY, NOVEMBER 28 & SUNDAY, NOVEMBER 29
Evergreen Theatre (TheatreWorks at The Evergreen) · 1705 Poplar Ave, Memphis, TN 38104
137
SEATS PER EXPERIENCE
34
VIP EXPERIENCES PER SHOW
2
DAYS · ONE CITY TAKEOVER
6
LIVE SHOWS IN ONE WEEKEND
THE EXPERIENCE ARCHITECTURE
The Creator Class — The Business of Building an Audience — turns the event into an education product: content strategy, branding, and audience development for artists, entrepreneurs, and small businesses. One weekend, multiple experience products, multiple revenue channels.
TICKET ARCHITECTURE
VIP + MEET & GREET
Rows A–B · 34 per show · Meet & Greet + photo one hour before showtime
$100
PREMIUM SEATING
Rows C–E · 53 per show
$40
GENERAL ADMISSION
Rows F–H · 50 per show
$25
CREATOR CLASS
The Business of Building an Audience · 11:00 AM both days
$20
ONE WEEKEND · ONE STAGE · 8 EXPERIENCES
SATURDAY, NOV 28
11:00 AM — CREATOR CLASS ($20)
2:00 PM — GOSPEL ($25–$100)
6:00 PM — SOUL ($25–$100)
10:00 PM — SOUL ($25–$100)
SUNDAY, NOV 29
11:00 AM — CREATOR CLASS ($20)
2:00 PM — SOUL ($25–$100)
6:00 PM — GOSPEL ($25–$100)
10:00 PM — SOUL ($25–$100)
TICKET & FINANCIAL OVERVIEW — PROJECTED, PRE-EVENT
1,096
TOTAL WEEKEND TICKET INVENTORY
$46,100
GROSS REVENUE POTENTIAL — 8 SHOWS
$42,350
POTENTIAL NET — KNOWN EXPENSES
91.9%
GROSS MARGIN AT KNOWN COST BASE
Projections from CME's pre-event ticket & financial overview — venue, advertising, and A/V costs only. Not actual revenue.
ONE ARTIST. ONE CITY. SIX SHOWS. TWO CLASSES. MULTIPLE PRODUCTS. THIS IS WHAT EXPERIENCE COMMERCE LOOKS LIKE IN PRACTICE.
WHAT COULD HAPPEN
IF TRAVEL + LEISURE'S
TRAVEL INFRASTRUCTURE
MET
CAPITOL MINDS'
CULTURAL INFRASTRUCTURE?
WE DON'T NEED TO ANSWER THAT WITH A PRESENTATION.
LET'S BUILD ONE.
Steven “Soulman” Snipes
Co-Founder, Capitol MINDS Entertainment
CULTURE ALREADY EXISTS.
CREATORS ALREADY EXIST.
CONSUMERS ALREADY EXIST.
THE OPPORTUNITY IS TO BUILD THE CONNECTION.
CAPITOL MINDS ENTERTAINMENT — CULTURAL EXPERIENCE INFRASTRUCTURE